In the current marketing competition, Brand represents the quality, credit and image of a company and it also stands for the quality of a people and the image of a country. Creating and developing a brand is one of the most effective methods for an enterprise to survive for long time and keep strong market attraction. Brand building involves the marketing tactics and strategies of a series links including: research and development of products, technological innovation, product quality, service system, marketing promotion, distribution channels. In May of 2005, the Company earned the official accreditation of ISO9001: 2000 Quality Management System and IQNET International Union. In October of the same year, the company was awarded the title of “Private-owned Science and Technology Enterprise of Guangdong Province” by the Science and Technology Department of Guangdong Province. In May of 2007, the company has passed the official accreditation of ISO14000 Environmental Protection System.
Along with the above mentioned achievements, the company has participated social welfare activities to promote the public recognition of itself, and in this way, to help to build company’s brand. In May of 2007, the company has donated RMB200,000 to the Educational Bureau of Qingyuan City for the Financial Aid Fund of Education, which expressed its strong responsibility to care for and return the society. The company’s continuous efforts have won the favor and trust from the society. With many honors, the company and its brand have been much more widely recognized in public, and the products are well sold abroad as well as at home.